Entries by Bess Meade

Google AdWords vs. Keyword Banner Campaigns

We are often asked: If a client has Google AdWords campaign, why should they run a keyword banner campaign? With Google AdWords, a company bids on specific, relevant keywords so that their ads appear on Google search result pages, where they can be seen by people searching those terms on Google. This is also referred […]

Email first.

Direct mail has been a go-to marketing tool since time began. And it works. Well, kinda. Direct mail has a couple of obvious drawbacks. One, it’s wasteful. Two, because it’s wasteful, it’s pricey. Sending a flyer to anyone with a mailbox, whether a good prospect or not, means most flyers take a flyer straight into the […]

The (too often) Missing Link: The Landing Page

Ready to launch your campaign? Banner ad — check. Email — check. Landing page? Whuuh? A landing page is a key component of a digital campaign, designed specifically to continue the conversation that begins when your prospect clicks on your ad or email. A well-conceived page provides a power surge that nudges your prospect toward action. […]

Do we detect signs of interest?

If you sell boots, the best moment to put your digital ad in front of someone is when they’re online and thinking, “Hey, I need some new boots!” This is a motivated boot shopper — the perfect prospect for your digital targeting campaign. Shoppers are sending signals of intent all the time in different ways, […]