Website Features Checklist: The Ultimate Must-Haves for Your Site

Original story at Marketing Technology Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. 99MediaLab.com designed this one to develop a list of features they believe should be included in every small business website. I’m honestly not so sure it’s limited to small business… I believe medium businesses, […]

Leveraging Customer Reviews for Business Branding

Original story at Smart Insights The vast majority of people, including you and I, read customer reviews before buying a product. We place a lot of importance on what others are saying about a product or website based on their previous experiences. So it’s a given that product ratings, reviews, comments and feedback given on social […]

Google SEO: Optimizing based on How Google Works

Original story at Kaiserthesage Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics. While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible […]

Do Visuals Really Matter for Online Advertising?

Original story at Online Marketing Blog – TopRank® Humans are visual creatures by nature. In fact, research shows that 90% of the information that comes to our brains is visual. And as it turns out, our visual intelligence is actually increasing while verbal intelligence is on the decline, according to an infographic from WebDAM. What does […]

Research roundup

Original story at ExchangeWire.com ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original digital video programming; and one-third of display ad investment transacted programmatically.Content […]

The Native Ad Report: Revenue forecasts and top drivers

Original story at Business Insider By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive […]

Beat Your 2016 Revenue Target by Giving Your Sales Force This One Tool

Beat Your 2016 Revenue Target by Giving Your Sales Force This One Tool By Aaron Bartels, September 6, 2015 at 6:00 AM In the 2015 SBI Annual Research Report, the focus was on functional strategies. What we discovered in the 2016 Report, however, takes that one huge step further. Last year we reported that successful companies […]

It’s Official: Mobile Dusts Desktop

ADOTAS.COM 5 days ago — mentions Market experts including Google have been predicting this transition, and now it’s finally here: Mobile use has surpassed desktop in…

How Will Today’s Mobile Marketing Push Alter Your Budget?

CMO.COM 4 days ago — mentions by Solomon Thimothy Founder And CEO OneIMS and Clickx While traditional marketing budgets may have included Web site, print, TV, radio, and…

New Records in Email Marketing

DIRECT MARKETING NEWS 15 hours ago — mentions 2015 is the year of new heights for email marketers, and here are the stats to back it up. 2015 is a year of records for email marketers…

Digital Nearly Doubles Share of Retail Manufacturer Marketing Pie

EMARKETER 9 hours ago — 3 mentions Traditional forms of retail marketing, including consumer promotions, traditional advertising and trade promotions, are all losing share of…