The (too often) Missing Link: The Landing Page

A landing page is a key component of a digital campaign, designed specifically to continue the conversation that begins when your prospect clicks on your ad or email. A well-conceived page provides a power surge that nudges your prospect toward action.

Do we detect signs of interest?

If you sell boots, the best moment to put your digital ad in front of someone is when they’re online and thinking, “Hey, I need some new boots!” This is a motivated boot shopper — the perfect prospect for your digital targeting campaign.