Case Study, Multi-Channel Campaign

Finding Clients for a New York Attorney

The Aim

To reach DUI offenders between 18 and 65 wanting an alternative to driving back to the Hudson Valley to get their cases resolved.

The Challenges

Identifying out-of-market drivers who received a DUI citation while in the Hudson Valley.

Reaching out-of-market-drivers searching for local attorneys.

The Approach

A banner and Google AdWord campaign using keyword, contextual, geographic, and site retargeting tactics.

The Results


Clickthrough with SEM


Search visits to the site


Banner visitors to the site


Calls to office using click-to-call