Case Study, Multi-Channel Campaign
Finding Clients for a New York Attorney
To reach DUI offenders between 18 and 65 wanting an alternative to driving back to the Hudson Valley to get their cases resolved.
Identifying out-of-market drivers who received a DUI citation while in the Hudson Valley.
Reaching out-of-market-drivers searching for local attorneys.
A banner and Google AdWord campaign using keyword, contextual, geographic, and site retargeting tactics.
Clickthrough with SEM
Search visits to the site
Banner visitors to the site
Calls to office using click-to-call