Leveraging Customer Reviews for Business Branding

The vast majority of people, including you and I, read customer reviews before buying a product. We place a lot of importance on what others are saying about a product or website based on their previous experiences. So it’s a given that product ratings, reviews, comments and feedback given on social media sites can affect your business massively. Considering the influence such user-generated content has on your buyers, it is no surprise that customer reviews are considered as the “new frontier in word of mouth marketing,” especially for B2B companies. According to a TechValidate research, 94 percent of marketing and …