Search Engine Marketing (SEM)
One way to target keywords is a banner campaign. There’s another way: Buy them. Both are important strategies.
One way to target keywords is a banner campaign. There’s another way: Buy them. Both are important strategies.
Banner campaigns and SEM target prospects by the keywords they search. While a banner campaign puts your ads on the websites the searcher goes on to visit, SEM places your listing on search engine result pages themselves.