Research roundup

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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Content marketing spend continues to increase; More ad spend on original digital video programming; and one-third of display ad investment transacted programmatically.Content Marketing Spend to Reach €2.12bn (£1.68bn) by 2020 In the coming four years, spend on paid content placement will experience a boom in Europe. Growing by a massive 186% by 2020, the total amount spent on content marketing will more than double from the figures recorded in 2014.