Water Park’s Multi-Channel Campaign Makes a Splash

The Client

A waterpark was promoting a new pricing scheme: Buy early, visit weekdays, and save.

They wanted to reach local parents and people on specific ticketing sites or at a local grocery chain.

The Audience

• Kids ages 7-13 in two local cities
• Anyone, any age, buying tickets from a ticket aggregation site
• All demos of people shopping at a grocery chain that sold their tickets

The Tactics

• Email to 100,000 parents
• Retargeting of openers (about 6 ads each)
• Geofencing of grocery stores
• Contextual campaign aimed at ticketing sites
• Keyword banner campaign

The Timeline

Day 1: Deploy email
Day 2: Openers get retargeted banner ads
Day 3: Geofence grocery stores
Day 4: Launch contextual banner campaign