Case Study, Multi-Channel Campaigns

Water Park’s Multi-Channel Campaign Makes a Splash

The Client

A waterpark was promoting a new pricing scheme: Buy early, visit weekdays, and save.

They wanted to reach local parents and people on specific ticketing sites or at a local grocery chain.

The Audience

  • Kids ages 7-13 in two local cities
  • Anyone, any age, buying tickets from a ticket aggregation site
  • All demos of people shopping at a grocery chain that sold their tickets

The Tactics

  • Email to 100,000 parents
  • Retargeting of openers (about 6 ads each)
  • Geofencing of grocery stores
  • Contextual campaign aimed at ticketing sites
  • Keyword banner campaign

The Timeline

Day 1: Deploy email
Day 2: Openers get retargeted banner ads
Day 3: Geofence grocery stores
Day 4: Launch contextual banner campaign

The Results

.55%

Clickthrough rate

2,272

Website visitors

409

Weighted actions

106

Geoweighted actions

Geofencing

200,002 impressions
344 clicks
.17% CTR
40 Weighted actions

Keywords

198,118 impressions
62 clicks
.13% CTR
53 Weighted actions

Email

123,000 emails delivered
23,365 (17%) opens
2,247 clicks
1.8% CTR

Retargeting

123,029 impressions
166 clicks
.13% CTR