April 22, 2020
Webinar: Going Digital with Cannabis and CBD
Here’s good news for cannabis sellers: Finally, they can advertise online, just like other businesses (almost).
Through private networks of major websites, cannabis businesses can now legally advertise to their adult consumers using the same digital targeting tools available to other businesses.
As most consumers are now sheltering at home with a constant eye on their mobile device or computer, it’s a great time for cannabis businesses to get the word out digitally about their products, offers and home delivery options.
New networks of major news, entertainment and lifestyle sites are emerging that welcome both CBD and cannabis marketing. By guaranteeing adult audiences, the networks have solved the regulatory challenge of keeping ads away from kids’ eyes.
With people sequestered at home, it’s a great time to deliver cannabis ads to their mobile devices and computers through the standard tactics of keyword search and site targeting, geofencing and retargeting. Check out this webinar to learn more about the new marketing options for your local dispensaries.